The Tokyo Beauty Shopping Guide to Drugstores, Cosmetics Flagships and K-Beauty
Shopping Guide

The Tokyo Beauty Shopping Guide to Drugstores, Cosmetics Flagships and K-Beauty

36 beauty destinations across seven Tokyo neighborhoods. Where the Japanese drugstore hauls run cheapest, which cosmetics flagships are worth the detour, and where to shop K-beauty in the city.

36
Beauty shops
7
Neighborhoods
¥5,000
Tax-free threshold

Tokyo is one the major beauty capitals of the world and knowing where to go and what to buy is key. The same Japanese skincare that sells at a premium abroad sits on drugstore shelves here at a fraction of the price, the brand flagships turn shopping into an experience, and a short walk in one neighborhood can take you from a ¥700 sunscreen to a counseling session at a cosmetics house. This guide maps 36 shops worth the trip, grouped by neighborhood so you can plan a route. This guide covers the premium counters of Ginza, the megastores of Shibuya and Shinjuku, the K-beauty strip of Shin-Okubo, and the bargain drugstore in Ueno Ameyoko.

Best Beauty Shopping For...

Cosmetics flagships

SHISEIDO THE STORE

Jump to SHISEIDO THE STORE

The cheapest drugstore haul

Ueno Ameyoko

Jump to Ueno Ameyoko

K-beauty

Shin-Okubo

Jump to Shin-Okubo

Fresh handmade cosmetics

LUSH Harajuku

Jump to LUSH Harajuku

Beauty tech devices

ReFa Ginza Six

Jump to ReFa Ginza Six

The flagship for trying everything

@cosme TOKYO

Jump to @cosme TOKYO

Ginza

Cosmetics flagshipsBeauty techCounseling

8 locations·Ginza Station

The premium end of Tokyo beauty. Ginza is where the Japanese houses put their flagships, so it is the place to see a brand at its fullest. SHISEIDO fills a dedicated store, FANCL and KOSÉ run counseling counters, and ReFa and the YA-MAN flagship let you try beauty tech before you buy. Loft adds a full trend beauty floor, and a flagship Matsumoto Kiyoshi keeps the drugstore staples in reach for tax-free stocking up.

SHISEIDO THE STORE
1

SHISEIDO THE STORE

Google

4.1(652) reviews

Tokyo
7-chōme-8-10 Ginza, Chuo City, Tokyo 104-0061, Japan
Shiseido flagshipBeauty experiences
  • Shiseido’s global flagship store
  • Multiple floors of the full range
  • Personalized beauty consultations
  • Rotating beauty and wellness events
FANCL Ginza Square
2

FANCL Ginza Square

Google

4(256) reviews

Tokyo
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5-chōme−8−１６ ファンケル銀座スクエア １Ｆ
FANCLPreservative-free
  • Additive-free skincare and supplements
  • Free skin analysis and consultations
  • A beauty and health flagship over several floors
  • Top floor cafe with city views
Maison KOSÉ Ginza
3

Maison KOSÉ Ginza

Google

4.4(138) reviews

Tokyo
7-chōme-10-1 Ginza, Chuo City, Tokyo 104-0061, Japan
KOSÉDECORTÉCounseling
  • KOSÉ’s flagship, including DECORTÉ
  • Counseling and skin diagnosis
  • Try the full prestige lineup
ReFa SHOP GINZA SIX
4

ReFa Ginza Six

Google

4.7(248) reviews

Tokyo
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 6-chōme−10−１ GINZA SIX B1
ReFaBeauty devices
  • ReFa beauty devices and rollers
  • Try the tools before you buy
  • Inside Ginza Six
YA-MAN the store GINZA
5

YA-MAN the store Ginza

(YA-MAN the store GINZA（ヤーマン ザ ストア ギンザ）)
Google

4.8(149) reviews

Ginza, Chuo City
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 8-chōme−9−１ 銀座中央通りMMビル
YA-MANBeauty tech flagship
  • YA-MAN beauty tech flagship
  • Skincare and lifting devices
  • Hands-on demo counters
Ainz & Tulpe Ginza INZ
6

Ainz & Tulpe Ginza

Google

3(44) reviews

Tokyo
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 西3−1先 インズ1内
Cosmetics selectRanked shelves
  • Curated cosmetics select shop
  • Ranked and trending products
  • Strong K-beauty and J-beauty mix
Loft
7

Loft Ginza

(銀座ロフト)
Google

4.1(4.48k) reviews

Ginza
ベルビア館, 1階～5階, 2-chōme-4-6 Ginza, Chuo City, Tokyo 104-0061, Japan
LoftTrend beauty
  • A full trend beauty floor
  • Japanese and Korean cosmetics
  • Variety and lifestyle goods too
8

Matsumoto Kiyoshi Ginza

Google

3(158) reviews

Tokyo
Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 5-chōme−8−９ ＢＩＮＯ ＧＩＮＺＡ
DrugstoreTax-free
  • Flagship drugstore in central Ginza
  • Skincare, sunscreen and cosmetics
  • Tax-free over 5,000 yen

Shibuya

LUSHTrend beautyNail care

5 locations·Shibuya Station

Busy and full of big brands. Shibuya pairs the fresh handmade cosmetics of LUSH with a L’OCCITANE flagship and uka, a nail care and beauty oil specialist inside Miyashita Park. Loft brings a full trend beauty floor, and a Matsumoto Kiyoshi keeps the everyday buys close. An easy loop between the station and the park.

9

LUSH Shibuya

Google

4.6(825) reviews

Tokyo
Japan, 〒150-0043 Tokyo, Shibuya, Dōgenzaka, 2-chōme−3−１ Shibuya Ekimae Bldg., 1F
LUSHBath and skincare
  • Fresh, handmade cosmetics
  • Bath bombs and skincare
  • Naked, low waste packaging
ロクシタン SHIBUYA TOKYO
10

L’OCCITANE Shibuya

Google

3.9(306) reviews

Tokyo
Japan, 〒150-0043 Tokyo, Shibuya, Dōgenzaka, 2-chōme−3−１ Shibuya Ekimae Bldg., 1F 1階
L’OCCITANEProvence skincare
  • Skincare and body care from Provence
  • Shea butter and hand creams
  • By Shibuya Scramble
Loft Shibuya
11

Loft Shibuya

Google

4.2(5.64k) reviews

Shibuya
21-1 Udagawachō, Shibuya, Tokyo 150-0042, Japan
LoftTrend beauty
  • Seven floors of lifestyle and beauty
  • A full wall of trend cosmetics
  • Near Shibuya Station
uka store Shibuya RAYARD MIYASHITA PARK
12

uka Shibuya Miyashita Park

Google

4.8(142) reviews

Tokyo
Japan, 〒150-0002 Tokyo, Shibuya, 1-chōme−26−５ South2F Miyashita Park
Nail careBeauty oils
  • Nail care and beauty oils
  • Japanese wellness and beauty brand
  • Inside Miyashita Park
13

Matsumoto Kiyoshi Shibuya

Google

3.2(30) reviews

Tokyo
Japan, 〒150-0042 Tokyo, Shibuya, Udagawachō, 13−７ Koyas One, 1F
DrugstoreTax-free
  • Drugstore on Spain-zaka
  • Everyday skincare and cosmetics
  • Tax-free shopping

Harajuku and Omotesando

@cosme flagshipLUSHSkincare counseling

7 locations·Harajuku and Meiji-jingumae Stations

Youthful on the Harajuku side, polished along Omotesando. @cosme TOKYO anchors it, a flagship across three floors that arranges cosmetics by the country’s most referenced user rankings, with testers for almost everything. The largest LUSH in the area sits alongside, SHIRO shows its minimalist skincare and fragrance at its flagship, ORBIS runs a skincare lounge built around consultation, Dior keeps a dedicated beauty boutique, and IPSA up in Aoyama goes deep on skincare counseling.

あちゅめ
14

@cosme TOKYO

(あちゅめ)
Google

4(1.46k) reviews

明治神宮前〈原宿〉駅
1-chōme-14-27 Jingūmae, Shibuya, Tokyo 150-0001, Japan
@cosme flagshipRanked cosmeticsTesters
  • A flagship over three floors
  • Cosmetics ranked by user reviews
  • Testers for almost everything
  • Around 800 brands under one roof
LUSH Harajuku Store
15

LUSH Harajuku

Google

4.8(1.03k) reviews

Tokyo
Japan, 〒150-0001 Tokyo, Shibuya, Jingūmae, 1-chōme−13−１１ Onishi Bldg., 1F
LUSHLargest in the area
  • The area’s largest LUSH
  • Fresh, handmade cosmetics
  • Interactive product demos
SHIRO表参道本店
16

SHIRO Omotesando

Google

4.5(263) reviews

Tokyo
Japan, 〒150-0001 Tokyo, Shibuya, Jingūmae, 5-chōme−2−７ 2Ｆ SHIRO/ショップ）、B1F（SHIRO BEAUTY/サロン
SHIROMinimalist skincare
  • SHIRO’s minimalist flagship
  • Natural skincare and fragrance
  • Apothecary-style testing bar
SKINCARE LOUNGE BY ORBIS（スキンケアラウンジバイオルビス）
17

ORBIS Skincare Lounge

Google

4.2(77) reviews

Tokyo
5-chōme-7-1 Minamiaoyama, Minato City, Tokyo 107-0062, Japan
ORBISSkincare lounge
  • An experiential skincare flagship
  • Consultations and events
  • A lounge to try before you buy
DIOR Perfume & Beauty Omotesando Store
18

Dior Beauty Omotesando

Google

2.9(154) reviews

Tokyo
Japan, 〒150-0001 Tokyo, Shibuya, Jingūmae, 4-chōme−12−１０ 表参道ヒルズ本館 1階
Dior beautyFragrance
  • A dedicated Dior beauty boutique
  • Makeup, skincare and fragrance
  • Seasonal floral installations
19

Matsumoto Kiyoshi Harajuku

Google

2.9(88) reviews

Tokyo
Japan, 〒150-0001 Tokyo, Shibuya, Jingūmae, 1-chōme−14−２５ クロスアベニュー原宿
DrugstoreTax-free
  • Drugstore by Harajuku Station
  • The J-beauty staples everyone grabs
  • Tax-free shopping
IPSA AOYAMA
20

IPSA Aoyama

Google

4.4(39) reviews

Tokyo
Japan, 〒107-0061 Tokyo, Minato City, Kitaaoyama, 3-chōme−10−１３ FPG links OMOTESANDO
IPSASkincare counseling
  • Skincare built on counseling
  • Skin diagnosis with the Metabolizer
  • Custom routine building

Shinjuku

@cosmeMegastoresEveryday buys

5 locations·Shinjuku Station

A megastore hub. The @cosme STORE inside Lumine EST puts a floor of ranked cosmetics and testers right by the station, Tokyu Hands adds a large beauty and lifestyle assortment, a SHISEIDO counter and a big Matsumoto Kiyoshi round out the brands, and a Sugi Pharmacy keeps the everyday skincare cheap. One stop from the K-beauty of Shin-Okubo below.

@cosme STORE LUMINE EST Shinjuku Store
21

@cosme STORE Shinjuku

Google

3.6(227) reviews

Tokyo
Japan, 〒162-0022 Tokyo, Shinjuku City, Shinjuku, 3-chōme−38−１ ルミネエスト新宿 B2F
@cosmeRanked cosmeticsTesters
  • Ranked cosmetics by the station
  • Testers across the floor
  • Inside Lumine EST
Tokyu Hands Shinjuku Store
22

Tokyu Hands Shinjuku

(Tokyu Hands Shinjuku Store)
Google

4.1(6.62k) reviews

Sendagaya
Times Square Building, 2～7F, 5-chōme-24-2 Sendagaya, Shibuya, Tokyo 151-0051, Japan
Tokyu HandsBeauty and lifestyle
  • Large beauty and lifestyle floors
  • Trend cosmetics and tools
  • In Takashimaya Times Square
23

SHISEIDO Keio Shinjuku

Google

4.2(27) reviews

Tokyo
1-chōme-1-4 Nishishinjuku, 新宿区 Shinjuku City, Tokyo 160-0023, Japan
ShiseidoCounter
  • A Shiseido department store counter
  • Prestige skincare and makeup
  • Counseling available
24

Matsumoto Kiyoshi Shinjuku

Google

3.2(51) reviews

Tokyo
Japan, 〒160-0023 Tokyo, Shinjuku City, Nishishinjuku, 1-chōme−18−６ 西新宿ユニオンビル
DrugstoreTax-free
  • Big drugstore by the south exit
  • Everyday skincare and sunscreen
  • Tax-free shopping
25

Sugi Pharmacy Shinjuku

Google

4.3(187) reviews

Tokyo
Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3-chōme−5−６ キュープラザ新宿三丁目 1階
DrugstoreEveryday skincare
  • Value drugstore in Shinjuku 3-chome
  • Cheap everyday skincare
  • Tax-free shopping

Shin-Okubo

K-beautyKorean skincareMakeup

3 locations·Shin-Okubo Station

Tokyo’s Koreatown, and the place to shop K-beauty. A short walk from Shinjuku, the main street is lined with Korean skincare and makeup shops, from a dedicated K-beauty department to lip and color specialists. Pair it with the neighborhood’s Korean food for an easy half day.

26

SKINGARDEN

Google

4.5(681) reviews

Tokyo
Japan, 〒169-0073 Tokyo, Shinjuku City, Hyakuninchō, 2-chōme−1−２ K-PLAZAⅡ
K-beautyKorean skincare
  • A K-beauty department in Koreatown
  • Korean skincare and makeup brands
  • Popular with K-beauty fans
cos:mura 本店
27

cos:mura Shin-Okubo

Google

4.7(430) reviews

Tokyo
2-chōme-1-3 Hyakuninchō, Shinjuku City, Tokyo 169-0073, Japan
K-beautyMakeup
  • A K-beauty select shop
  • Korean skincare and makeup
  • Trending Korean brands
28

LIP ATELIER Shin-Okubo

Google

4.7(477) reviews

Tokyo
Japan, 〒169-0073 Tokyo, Shinjuku City, Hyakuninchō, 1-chōme−23−１ タキカワ百人町ビル 5F
K-beautyLip and color
  • Korean lip and color specialist
  • Trend K-makeup
  • In the heart of Koreatown

Ueno and Ameyoko

Cheapest haulDiscount drugstoresMarket street

5 locations·Ueno and Okachimachi Stations

The bargain run. Ameyoko is an open market street under the train tracks, and the drugstores here compete hard on price, so it is the cheapest place in this guide to stock up on Japanese skincare and sunscreen. OS Drug and Daikoku are the deep discount names, Matsumoto Kiyoshi holds down the market, and an @cosme STORE and a LUSH sit in the Marui department store for the brand side.

29

OS Drug Ueno

Google

3.8(599) reviews

Tokyo
6-chōme-11-5 Ueno, Taito City, Tokyo 110-0005, Japan
Deep discountSkincare
  • A deep discount drugstore
  • Japanese cosmetics and medicines
  • Some of the lowest prices in the guide
30

Matsumoto Kiyoshi Ueno Ameyoko

Google

3.2(144) reviews

Tokyo
4-chōme-10-16 Ueno, Taito City, Tokyo 110-0005, Japan
DrugstoreTax-free
  • Drugstore in the Ameyoko market
  • Cheap J-beauty staples
  • Tax-free shopping
31

Daikoku Drug Ueno Ameyoko

Google

3.7(216) reviews

Tokyo
Japan, 〒110-0005 Tokyo, Taito City, Ueno, 4-chōme−6−１０ 上野すゞやビル 1階
Discount drugstore
  • A discount drugstore chain
  • Bargain skincare and sunscreen
  • In the Ameyoko strip
@cosme STORE Ueno Marui
32

@cosme STORE Ueno Marui

Google

3.8(228) reviews

Tokyo
Japan, 〒110-8502 Tokyo, Taito City, Ueno, 6-chōme−15−１ マルイ店 B1F
@cosmeRanked cosmetics
  • Ranked cosmetics in Ueno Marui
  • Testers across brands
  • Trend J- and K-beauty
33

LUSH Ueno Marui

Google

4.7(350) reviews

Tokyo
上野ﾏﾙｲ 1F, 6-chōme-15-1 Ueno, Taito City, Tokyo 110-8502, Japan
LUSHBath and skincare
  • Fresh, handmade cosmetics
  • Bath bombs and skincare
  • Inside Ueno Marui

Ikebukuro

LUSH@cosmeEveryday buys

3 locations·Ikebukuro Station

Worth a stop if you are on the north side. A large LUSH inside the station complex, an @cosme STORE in Lumine, and a Welcia drugstore cover the essentials without a special trip.

34

LUSH Ikebukuro

Google

4.6(575) reviews

Tokyo
Japan, 〒171-0021 Tokyo, Toshima City, Nishiikebukuro, 1-chōme−1−２１ 1F EQUIA(ｴｷｱ)池袋駅構内地下
LUSHBath and skincare
  • Fresh, handmade cosmetics
  • Bath and skincare range
  • In the EQUiA station complex
@cosme STORE ルミネ池袋店
35

@cosme STORE Lumine Ikebukuro

Google

3.8(48) reviews

Tokyo
Japan, 〒171-0021 Tokyo, Toshima City, Nishiikebukuro, 1-chōme−11−１ 7F
@cosmeRanked cosmetics
  • Ranked cosmetics with testers
  • Trend J- and K-beauty
  • Inside Lumine
36

Welcia Ikebukuro

Google

3.4(98) reviews

Tokyo
Japan, 〒171-0022 Tokyo, Toshima City, Minamiikebukuro, 1-chōme−28−２ B1F ＪＲ東日本池袋駅構内
DrugstoreTax-free
  • A drugstore chain in Ikebukuro
  • Everyday skincare and cosmetics
  • Tax-free shopping

Pro Tips

Drugstores beat department stores on price

The same Japanese skincare brands cost noticeably less at a drugstore than at a department store counter, and Ameyoko in Ueno is the cheapest of all. Buy the everyday items (sunscreen, sheet masks, cleansers) at a drugstore and save the counters for counseling and gifts.

Tax-free changes on November 1, 2026

From November 1, 2026 Japan moves to a refund system, where you pay the full price including tax at the register and the tax is refunded after customs confirms your departure. The exact method varies by retailer. Bring your passport, and expect the process to differ from the old point of sale exemption.

Testers are the point at the megastores

Stores like @cosme and the brand flagships are built for trying before you buy, with tester bars and popularity rankings on the shelves. Give yourself time to swatch rather than treating them as a quick stop.

Frequently Asked Questions