What to know

The official Square Enix merchandise store, ARTNIA, stands as a distinctive egg-shaped building near Higashi-Shinjuku Station. Walking towards it, you pass through a mix of commercial buildings before its unique architecture comes into view. This location offers exclusive merchandise, including items not available in other Tokyo stores or online outside Japan. It serves as a physical touchpoint for fans of Square Enix titles, drawing visitors directly into the worlds of their favorite games. ARTNIA provides a themed cafe with a menu inspired by game elements, complementing the retail space. A Crystal Room display features iconic game artifacts, creating a cultural experience for visitors. The modern, lively atmosphere caters to solo visits, group outings, and general tourist exploration, making it a focal point for gaming enthusiasts in the Shinjuku area. It maintains a strong Google rating of 4.3 across over 1600 reviews.

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