Mata Koi Ya
又こい家 総本店
Emerging
Broad agreement · 3 sources
Nearest
Tsukiji Station · 4 min walk
Seating
20 seats · counter and tables
Spend
￥￥
(¥1,000-5,000)
Booking
Walk-ins welcome
What to know
Mata Koi Ya in Tsukiji specializes in natural tuna, which means the popular Maguro Don can sell out quickly. Because they source only natural tuna, the flavor is distinct, and regulars know to arrive early to snag a bowl. With counter seating only, the atmosphere is casual and energetic, as locals and tourists alike gather for a quick and satisfying meal. Weekday mornings are especially busy, so plan accordingly if you're hoping to experience their sought-after tuna.
From creators
1 creator post · overwhelmingly positive
The space
A counter-focused room with 20 seats, where the focus is on quick, satisfying meals.
What to order
Best for
Early morning visits to the Tsukiji area for the freshest natural tuna bowls.
Before you go
- Visit early in the morning for the freshest tuna bowls.
Common questions
What is 'natural tuna'?
Mata Koi Ya specializes in 'natural tuna,' which refers to tuna that hasn't been treated with carbon monoxide to maintain its color. This results in a different flavor profile.
When is the best time to visit?
To avoid long queues and ensure you can try their popular Maguro Don, especially on weekdays, it's best to arrive early.
Is Mata Koi Ya suitable for groups?
Given the counter-style seating and the typically crowded environment, Mata Koi Ya is better suited for solo diners or small groups who don't mind sitting separately.