KIDDYLAND Shinjuku
Type
General store
Area
Shinjuku, Shinjuku City
What to know
Occupying the first to fourth floors of the Shinjuku Okadaya Building, KIDDYLAND Shinjuku is a flagship character goods store. This location, opened in April 2025, functions as a new hub for character goods enthusiasts near the Shinjuku East Exit. The store features a giant see-through LED vision on its first and second-floor glass, projecting character images. It is designed for solo visits, group outings, and tourist experiences, offering an energetic and lively atmosphere. The store is the Kanto region's largest Chiikawa Land area, alongside dedicated specialty shops for Snoopy, Rilakkuma & Sumikko Gurashi, and Miffy on the fourth floor. Shinjuku-exclusive merchandise is available. You will find extensive wall art on the fourth floor dedicated to specific character brands. The layout includes wide aisles, making navigation comfortable despite potential crowds, particularly on the second (Chiikawa Land) and third (Sanrio) floors. Staff provide excellent service, checking international safety standards for items like mobile batteries.
From creators
1 creator post · neutral
About KIDDY LAND
20 creator posts about the chain rather than this branch
The space
Best for
Common questions
Can I walk in without a reservation?
KIDDYLAND Shinjuku is walk-in friendly for all visitors.
What unique features does KIDDYLAND Shinjuku offer?
The store occupies floors 1-4 of the Shinjuku Okadaya Building. It features a giant see-through LED vision on the first and second floors, Shinjuku-exclusive merchandise, and the Kanto region's largest Chiikawa Land area.
Which character brands are featured on the 4th floor?
The 4th floor features extensive wall art and dedicated shops for brands like Snoopy, Rilakkuma & Sumikko Gurashi, and Miffy.
