The Tokyo Character Goods & Kawaii Guide
Shopping Guide

The Tokyo Character Goods & Kawaii Guide

54 official character shops across nine Tokyo areas. Where to find Chiikawa, mofusand, Rilakkuma, Kirby, Miffy, Snoopy and Ghibli goods, from the Tokyo Station arcade to the Kiddy Land flagships.

Last updated

54
Character shops
9
Neighborhoods
20+
Characters
Tax-free
At many shops

Tokyo is the world capital of the cute character from homegrown mascots like Chiikawa to the cute and cuddly mofusand, they share the city with decades old favorites like Rilakkuma, Kirby, Miffy and Snoopy. Many have their own official shop stacked with plushes, stationery and limited goods. This guide maps the ones worth planning a route around, from the character arcade under Tokyo Station to the multi-floor Kiddy Land flagships, grouped by neighborhood so you can shop a whole area at once. Anime and game fandom stores have their own guide, as does Sanrio.

Update

  • Flower Miffy at Sunshine City Alpa has closed permanently. Its card stays below for reference. The rest of the Ikebukuro run is unaffected, and Sunshine City still holds the Snoopy Town, Rilakkuma and Disney stores.

Best For...

The character arcade

Tokyo Character Street

Jump to Tokyo Character Street

The one-stop flagship

Kiddy Land Harajuku

Jump to Kiddy Land Harajuku

What's trending now

Chiikawa Land

Jump to Chiikawa Land

Studio Ghibli goods

Donguri Republic

Jump to Donguri Republic

Toy megastores

Hakuhinkan and Yamashiroya

Jump to Hakuhinkan and Yamashiroya

Tokyo Station

The arcadeOne stopHighest density

9 locations·Tokyo

Tokyo Character Street inside Tokyo Station runs a whole basement arcade of official shops off the Yaesu side, so you can hit Chiikawa, mofusand, Rilakkuma, Sumikko, Miffy, Snoopy and Ghibli goods without leaving the station.

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Harajuku, Omotesando & Shibuya

The flagshipTrending starsStandalone shops

12 locations·Harajuku / Meiji-jingumae

The Kiddy Land Harajuku store puts four floors of characters under one roof, and the surrounding blocks hold the standalone flagships for Chiikawa, mofusand, Tamagotchi and Kirby, plus the Shibuya Disney and Doraemon stores a few minutes south.

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Shinjuku

New Kiddy LandDisney flagshipTrending

8 locations·Shinjuku

A newer character hub, anchored by the 2025 Kiddy Land Shinjuku with its own Rilakkuma, Sumikko, Miffy, Snoopy and Kirby corners, and joined by the Disney flagship and a Marui Chiikawa store.

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Ikebukuro

Sunshine CityChiikawa ParkMulti-brand

9 locations·Ikebukuro

Centered on the Sunshine City complex, where Kiddy Land, Snoopy, Rilakkuma, Sumikko, Miffy and Ghibli shops sit near a Chiikawa Park, with a second Chiikawa Land in the nearby Parco.

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Skytree & Solamachi

Solamachi mallFold into SkytreeAnpanman + Ghibli

7 locations·Tokyo Skytree / Oshiage

The Tokyo Solamachi mall at the base of Skytree is a character destination in its own right, with a run of official shops, Chiikawa, Rilakkuma, Snoopy, Miffy, Ghibli, Anpanman and Kirby, worth folding into a tower visit.

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Kichijoji

West sideNear Ghibli MuseumCompact

3 locations·Kichijoji

A compact west-side cluster, worth pairing with the Ghibli Museum in nearby Mitaka. Kiddy Land, Rilakkuma and Snoopy Town all sit within a couple of blocks of the station.

Ginza

Toy megastoreMoominCentral

2 locations·Ginza

The landmark Hakuhinkan Toy Park runs several floors of toys and character goods, and a Moomin Shop adds the Finnish-mascot corner a few minutes away.

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Ueno & Asakusa

Toy megastoreOld TokyoMonchhichi

3 locations·Ueno / Asakusa

Yamashiroya is a beloved multi-floor toy store right across from Ueno Station, a second Moomin Shop sits nearby, and Asakusa adds a Monchhichi specialist in Toysterao.

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Odaiba

DoraemonDestinationPersonalized goods

1 location·Daiba / Tokyo Teleport

One destination worth the trip out to the bay. The Doraemon Future Department Store in DiverCity is the official store for Japan’s most enduring cat robot, with the ability to personalize your own goods.

Pro Tips

Chiikawa and mofusand are the trending ones

If you want what is having a moment, head for Chiikawa (a small white creature and friends) and mofusand (cats in costumes). Both have standalone Land stores that draw lines, and their goods sell out fast, so shop early in the day.

Kiddy Land is the one-stop shortcut

A single Kiddy Land, especially the four-floor Harajuku flagship, carries corners for most of the characters in this guide under one roof. If your time is short, it covers more brands in one stop than any other shop.

The character museums are worth the trip

Beyond the shops, the Ghibli Museum in Mitaka and the Snoopy Museum near Minami-machida both have excellent shops with museum-exclusive goods. Both require advance tickets, so book before you go.

Tax-free at the bigger shops

Kiddy Land, the department-store shops and the toy megastores generally offer tax-free with a passport. From November 1, 2026 the system changes to a pay-then-refund model claimed at customs on departure, so keep your passport and receipts together.

Frequently Asked Questions

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