Loading article
Disclosure: TokyoCalling earns from qualifying purchases. Links on this page may be affiliate links, meaning we receive a small commission if you make a purchase.
SHOPPING
Tokyo Product Index - Nine Japanese Snacks to Buy on Your Next Trip
Updated: October 25, 2026
1 min read
Nine Japanese snacks creators put on camera, from matcha KitKat to Puré lemon gummies, each priced under ¥500 a pack.
Planning a trip to Tokyo? These nine snacks all turned up in the creator posts we track, so they are worth looking for while you are there. Each pack was priced under ¥500 when we checked on October 24, 2026, before shipping.
Nestlé Japan makes the matcha and strawberry KitKats, and Meiji makes the macadamia and almond chocolates and Kinoko no Yama. Glico’s Pocky, Bourbon’s Alfort, Kanro’s Puré gummies and Lotte’s Choco Pie make up the rest.
If you are taking chocolate home, keep it cool and pack the boxes where they will not get crushed. Meiji says to store its chocolates at 28°C or below.
What this list is
Counted from posts published starting on July 24 to October 22, 2026
Rather than testing products ourselves, we count how often creators put them on camera. Each count is the number of different creators who posted that product. A new edition is published each week, but these are not weekly counts. The dates above are the exact period counted.
We count different creators, so one video with many views does not raise a count. A higher count means more creators posted it, not that it sells well or suits everyone. Where creators said why something caught their eye, we quote them and link the post.
Want to try something before Tokyo? Some products are available through the online retailers linked below. You can try one before your trip, see whether it suits you, and decide whether to look for or buy more of it in Japan. Availability and prices vary by retailer. Some links are affiliate links, which means we may earn a commission at no additional cost to you. Affiliate availability does not affect which products appear.
KitKat Matcha
ChocolateTap to play
What creators said about it.
What creators said
I'm gonna wait for this to calm down before I try this matcha KitKat. I didn't really like that, by the way. A lot was going on.
amiebluuaway
@amiebluuaway
Mentioned at 1:43
And I have a matcha one. Okay, matcha KitKat.
Mak.Vio_grwm.
@makayla.luxedoll_violet
Mentioned at 1:50
Next, I've literally eaten an entire pack of these already, but Val has to try it. You haven't eaten one, have you? No. They're literally the best thing. I ate a whole bag and then I bought, I think, two more bags, maybe more.
Emily Snyder
@emilysnyderr
Mentioned at 2:01
All 12 posts we counted
Tap to play
KitKat Strawberry
ChocolateTap to play
What creators said about it.
What creators said
Strawberry- SOUR?! I don’t know how else to explain it.
Brooke 🫶🏼
@brookeethompson4
All 9 posts we counted
Tap to play
Meiji Kinoko no Yama
Chocolate snackTap to play
What creators said about it.
What creators said
So, Kinoko no Yama and Takenoko no Sato
tsu-san
@tsuuu28283
This is a classic. Yeah, it's chocolate and biscuit stuck together, super crunchy and really delicious.
Translated from Japanese: これ定番のね。うん、これねチョコとビスケットがくっついて、サクサクで超美味しい
Japantaaalk👭🇯🇵
@japantaaalk
Mentioned at 0:07
Apparently these are a staple. So I think we have to get these.
joshua david roberts ☤
@joshucr
Mentioned at 2:06
All 8 posts we counted
Tap to play
Lotte Choco Pie
Snack cakesTap to play
What creators said about it.
What creators said
Choco Pie. You can buy this shit outside the convenience fucking stores too.
moreminami
@moreminami
Mentioned at 0:19
All 6 posts we counted
Tap to play
Meiji Macadamia Chocolate
ChocolateTap to play
What creators said about it.
What creators said
Chocolate covered macadamias. These are good, I already tried these.
Imani
@imaniduh
All 5 posts we counted
Tap to play
Bourbon Alfort Mini Chocolate
Chocolate biscuitsTap to play
What creators said about it.
What creators said
From the post above
and also this Alfort everyone loves it this is also
Aii | Japan Local!!🍎🇯🇵
@aii.japan
Mentioned at 1:42
The biscuit smells so good, doesn't it? And the chocolate is super delicious too.
Translated from Japanese: これね、ビスケットがいい香りなんだよね。いい香りじゃないですか。で、チョコもめっちゃ美味しい
Japantaaalk👭🇯🇵
@japantaaalk
Mentioned at 0:24
All 5 posts we counted
Tap to play
Kanro Puré Gummy Lemon
GummiesTap to play
What creators said about it.
All 5 posts we counted
Tap to play
Meiji Almond Chocolate
ChocolateTap to play
What creators said about it.
What creators said
chocolate covered almonds... Meiji quality
★ KAITLYN ★
@_kjestrada
Mentioned at 3:34
All 5 posts we counted
Tap to play
Pocky Strawberry
Biscuit sticks
Tap to play
What creators said about it.
What creators said
From the post above
I got these. I don't know what these taste like. I'm not even gonna try them. I don't want to pop them open because I don't want to right now.
amiebluuaway
@amiebluuaway
Mentioned at 2:09
All 4 posts we counted
Tap to play
Compare all 9
| Product | Creators | Posts | Audience | ¥ |
|---|---|---|---|---|
| KitKat Matcha | 12 | 12 | Mostly visitors | ¥448 |
| KitKat Strawberry | 9 | 9 | Mostly visitors | ¥448 |
| Meiji Kinoko no Yama | 8 | 8 | Mostly visitors | ¥235 |
| Lotte Choco Pie | 6 | 6 | Mostly visitors | ¥487 |
| Meiji Macadamia Chocolate | 5 | 5 | Mostly visitors | ¥348 |
| Bourbon Alfort Mini Chocolate | 5 | 5 | Mostly visitors | ¥160 |
| Kanro Puré Gummy Lemon | 5 | 5 | Mostly visitors | ¥149 |
| Meiji Almond Chocolate | 5 | 5 | Mostly visitors | ¥348 |
| Pocky Strawberry | 4 | 4 | Mostly visitors | ¥216 |
All 42 posts we counted, from 39 creators
The full list behind the count. Every row links to the original post.
| Creator | Products mentioned | Posted | |
|---|---|---|---|
| @k.k.channel97 | Bourbon Alfort Mini Chocolate | Sep 2 | open |
| @yumeliajapan | Bourbon Alfort Mini Chocolate | Sep 2 | open |
| @luna.jpxo | Bourbon Alfort Mini Chocolate | Sep 10 | open |
| @aii.japan | Bourbon Alfort Mini Chocolate | Sep 24 | open |
| @veraa.vlogs | Kanro Puré Gummy Lemon | Jul 24 | open |
| @howdyjapan | Kanro Puré Gummy Lemon | Aug 25 | open |
| @japanfoodtier | Kanro Puré Gummy Lemon | Aug 26 | open |
| @demingai | KitKat Matcha | Aug 1 | open |
| @s0ph1a_l33 | KitKat Matcha | Aug 22 | open |
| @peachyangel.s | KitKat Matcha | Sep 2 | open |
| @shakkrod | KitKat Matcha, KitKat Strawberry | Sep 9 | open |
| @sincerely_sloaner | KitKat Matcha, KitKat Strawberry | Sep 10 | open |
| @japantravelinsider | KitKat Matcha | Sep 12 | open |
| @itzcindyngo | KitKat Matcha | Sep 15 | open |
| @makayla.luxedoll_violet | KitKat Matcha, KitKat Strawberry | Sep 30 | open |
| @emilysnyderr | KitKat Matcha | Oct 11 | open |
| @imaniduh | KitKat Matcha, Meiji Macadamia Chocolate | Oct 11 | open |
| @amiebluuaway | KitKat Matcha, KitKat Strawberry, Pocky Strawberry | Oct 12 | open |
| @kristine_harvey | KitKat Matcha, KitKat Strawberry | Oct 20 | open |
| @allinc_travel | KitKat Strawberry | Aug 31 | open |
| @maaya_beauty | KitKat Strawberry, Meiji Almond Chocolate | Sep 5 | open |
| @_kjestrada | KitKat Strawberry, Kanro Puré Gummy Lemon, Meiji Almond Chocolate, Pocky Strawberry | Sep 18 | open |
| @brookeethompson4 | KitKat Strawberry | Oct 17 | open |
| @mariusvelena | Lotte Choco Pie | Jul 31 | open |
| @aii.japan | Lotte Choco Pie, Kanro Puré Gummy Lemon | Sep 2 | open |
| @alikasjourney | Lotte Choco Pie | Sep 7 | open |
| @quocwhitehi4sql | Lotte Choco Pie | Sep 29 | open |
| @moreminami | Lotte Choco Pie | Oct 22 | open |
| @claire_bridgett | Meiji Almond Chocolate | Sep 25 | open |
| @otetechan007 | Meiji Almond Chocolate | Sep 28 | open |
| @daddy.xj | Meiji Kinoko no Yama, Meiji Macadamia Chocolate | Aug 5 | open |
| @tripswithdipp | Meiji Kinoko no Yama | Aug 20 | open |
| @joshucr | Meiji Kinoko no Yama | Aug 27 | open |
| @japanfoodtier | Meiji Kinoko no Yama, Lotte Choco Pie, Meiji Macadamia Chocolate | Aug 30 | open |
| @japantaaalk | Meiji Kinoko no Yama, Bourbon Alfort Mini Chocolate | Aug 31 | open |
| @belsmartinm | Meiji Kinoko no Yama | Sep 25 | open |
| @tsuuu28283 | Meiji Kinoko no Yama | Sep 26 | open |
| @pomupuri_purin | Meiji Kinoko no Yama | Oct 12 | open |
| @yourlocaltokyogirl | Meiji Macadamia Chocolate, Meiji Almond Chocolate | Sep 29 | open |
| @japantaaalk | Meiji Macadamia Chocolate | Oct 19 | open |
| @chie_diary | Pocky Strawberry | Aug 9 | open |
| @user207530170 | Pocky Strawberry | Oct 11 | open |
You Might Also Like
Shopping
Kuromi’s Mysterious Department Store, a Halloween Event in Shibuya
Sanrio’s free Kuromi Halloween event runs from October 19 to November 1, 2026 at MEDIA DEPARTMENT TOKYO. The shop lists 21 product types, priced from ¥550 to ¥5,500 including tax.
Shopping
Tokyo Product Index - CHPT.9 Pore Serum Returns to First
The CHPT.9 Pore Clear Serum ranks first for the second time in six editions. The fino Premium Touch Hair Mask and DHC Vitamin C have appeared in every edition, while KitKat Matcha makes its debut.
Shopping
Tokyo Product Index - CHPT.9 Pore Clear Serum Leads a Beauty Heavy List
CHPT.9's Pore Clear Serum drew more independent creators than any other item we hold, with Fino's Premium Touch hair mask and DHC's vitamin C just behind. Seven of the ten are beauty or health products; the rest are snacks and character goods. Each entry is ranked by how many separate creators filmed it, not by sales and not by what we can link to.
New Tokyo guides, in your inbox
We track what locals and critics actually rate, then send the guides worth planning a trip around. No spam, unsubscribe anytime.
