Ebisu Gyoten Sushi: A Trending Omakase Counter in Tokyo

The sushi here is built on shari (sushi rice) made with 10-year aged red vinegar, a detail that imparts a distinct umami and is typically reserved for counters at a much higher price point. Its main distinction is the 20-course omakase starting at ¥8,800. This price for a full counter experience in Ebisu is exceptionally competitive, driving its recent popularity on social media. The menu includes creative dishes like steamed abalone with a liver sauce risotto, alongside more traditional Edomae-style nigiri. For travelers, this makes Gyoten an accessible entry into formal Edomae-style sushi without the typical ¥30,000-plus commitment. Given its viral nature and intimate counter setting, booking ahead is essential, as reservation slots are likely to become increasingly scarce. Located a short walk from Ebisu Station. Omakase courses start from ¥8,800, with dinner ranging up to ¥50,000. Reservations are highly recommended and can be made online.