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SHOPPING
What’s Trending in Tokyo Shopping Content Right Now
September 13, 2026
0 Locations
5 min read
Planning to shop in Tokyo? This weekly snapshot shows which products are appearing across recent creator posts and what you may want to look for when you arrive. A ¥685 vitamin supplement ranks above every cosmetic, while skincare and haircare dominate the rest of the list.
What this list is
Counted from posts published July 18 to September 9, 2026
Rather than testing products ourselves, we count how often Tokyo creators put them on camera. This edition draws on 55 posts from 50 creators across more than seven weeks, and ranks the 10 products below by how many different creators posted each one.
Breadth is the signal, so a product many creators reach for outranks one carried by a single big video. A high placement means it kept showing up, not that it sells well or suits everyone. Where creators said why something caught their eye, we quote them and link the post.
Want to try something before Tokyo? Some products are available through the online retailers linked below. You can try one before your trip, see whether it suits you, and decide whether to look for or buy more of it in Japan. Availability and prices vary by retailer. Some links are affiliate links, which means we may earn a commission at no additional cost to you. Affiliate availability does not affect the ranking.
This is the Vitamin C supplement I drink everyday. DHC Vitamin C, a Japan supplement.
Original: Ito ang Vitamin C supplement na iniinom ko everyday. DHC Vitamin C na Japan supplement.
graciass069
@graciass069
It's a classic, but Vita C. This has a lot in it. It has 60 days' worth and it's super cheap. You can buy it for a little over 400 yen, so I've seriously been drinking it forever. Since it's Vita C, it evens out your skin and keeps it looking good, so I've seriously been drinking this one forever too.
Translated from Japanese: 定番だけど、ビタC。これめっちゃ入ってる。60日分も入ってて、めっちゃ安い。400円ちょっとで買えちゃうから、マジでずっと飲んでる。ビタCだから、その肌を整えてくれるし、肌をいい感じに保ってくれるので、マジでこれもずっと飲んでます。
My cousin says he remembered me every time he saw it in the store because I sent him a photo of this and he says: 'When you go to Don Quijote, bring me 500 packs of these.' It intensely hydrates, softens texture, and provides luminosity.
Translated from Spanish: Dice mi primo que se acordaba de mí cada vez que lo veía en la tienda porque yo le pasé una foto de esto y dice: 'Cuando vayas a Don Quijote, tráeme 500 paquetes de estos'. Hidrata intensamente, suaviza la textura y aporta luminosidad.
Use this on damp hair before blow drying and it'll help to lock in the hydration and gives off a soft and smooth finish.
grace chin
@itsgracechin
Mentioned at 0:41
I also love that it's a heat protectant.
Vic
@victoria.meyerrr
Next is a really popular hair product. I'm going to be keeping one of these and then gifting the other two to family members. This is the Orbis Essence in Hair Milk. This was another Japanese beauty product that I tried earlier this year that I really love. It's one that I feel like you can instantly feel the difference when you use it. After you wash your hair, you put this in before you blow dry and it really makes your hair super smooth and soft, so highly recommend this.
diana
@lifeofdiana
Mentioned at 2:19
What creators said about it. 5 posts from 4 creators, so one of them came back to it more than once.
›All 5 posts we counted
Compare all 10
Product
Creators
Posts
Audience
¥
DHC Vitamin C
13
13
Visitors and locals
¥685
fino Premium Touch Hair Mask
9
9
Mostly visitors
¥1,169
PAIR Acne Cream W
7
7
Mostly visitors
¥954
Dr. Althea 345 Relief Cream
6
6
Visitors and locals
¥2,900
Biore UV Aqua Rich Watery Essence SPF50+ PA++++
6
6
Mostly visitors
¥1,064
Keana Nadeshiko Rice Mask
6
6
Mostly visitors
¥650
melt Moist Conditioning Water
5
5
Visitors and locals
¥1,500
DHC Collagen
5
5
Visitors and locals
¥2,376
YOLU Calm Night Repair Shampoo
5
5
Mostly visitors
¥3,788
Orbis Essence in Hair Milk
4
5
Mostly visitors
¥1,690
›All 55 posts we counted, from 50 creators
The full list behind the count. Every row links to the original post.
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