Is this every Sanrio store in Tokyo?

No, and it is not meant to be. Sanrio goods appear in department store counters, general toy shops and convenience stores across the city, so mapping all of them would be impossible. We picked these spots for their range and character focus, their proximity to major attractions and shopping areas, and how easy they are to reach, so each one is worth a deliberate stop.

Sanrio is the Japanese company behind Hello Kitty and a large roster of other characters including My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco and Keroppi. Founded in 1960, it designs the characters and sells goods through its own stores, themed cafes, licensed concepts and the Sanrio Puroland theme park, as well as licensing them worldwide.

Where is the biggest Sanrio store in Tokyo?

Sanrio NISHIGINZA in Ginza is one of the larger official Sanrio stores in central Tokyo, with a broad selection across major characters and seasonal lines. The Entrance Shop inside Sanrio Puroland is promoted as Japan's largest Sanrio shop, though you need a park ticket to reach it. In central Tokyo, the Ginza and Harajuku stores carry the broadest selection.

Are the Sanrio character cafes worth it?

If you are a fan, yes. The Sanrio Cafe in Harajuku, the Cinnamoroll Cafe in Shinjuku, the SANRIO CAFE in Ikebukuro and the Sanrio Characters Garden Cafe in Ueno serve character-shaped food and drinks in fully themed spaces, and they sell cafe-exclusive goods you cannot get elsewhere. The Harajuku and Ueno cafes take online reservations, while the Shinjuku and Ikebukuro cafes are walk-in, so plan accordingly.

Which area of Tokyo is best for Sanrio?

Shibuya and Harajuku have the highest concentration within walking distance, including the Hello Kitty store, a Sanrio store, the Sanrio Cafe and Kiddy Land. For a large destination store, Ginza is the pick, and for a full day out, Sanrio Puroland in Tama is the anchor. The east side stores at Skytree, Asakusa and Ueno pair well with sightseeing, and Odaiba adds a Hello Kitty store by the bay.

Is Kiddy Land a Sanrio store?

Not exactly. Kiddy Land on Omotesando is an iconic multi floor toy store that carries many character brands, and it has a large dedicated Sanrio section. It is one of the best single stops for Sanrio goods in Harajuku, but unlike the official Sanrio stores it is not run by Sanrio and it stocks plenty of other characters alongside them.

Shopping Guide

The Ultimate Sanrio Guide to Tokyo

Q: Do I need to book Sanrio Puroland in advance?

Yes, it is strongly recommended. Puroland needs both a passport ticket and a reservation for your visit date, though there is no fixed entry time, so you can enter at any point during opening hours. Weekends, holidays and event dates get busier, so booking online in advance is worthwhile and usually costs less than the door price. Weekdays are quieter and make it easier to get into the character shows.

24 Sanrio spots across 9 areas, a curated pick rather than an exhaustive list. Stores, character cafes, licensed concepts, the Puroland theme park, and where to find Hello Kitty, Kuromi, Cinnamoroll and the rest.

Spots

Areas

Theme Park

Free

Store Entry

Sanrio is the company behind Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco and a whole roster of characters that have become part of the fabric of Tokyo pop culture since the 1970s. For visitors that translates into a citywide trail of things to do, from official Sanrio stores and department store counters to fully themed character cafes, licensed lifestyle concepts, and a dedicated theme park out in the western suburbs. This guide covers 24 of the best Sanrio spots across nine Tokyo areas, from the Hello Kitty store beside the Shibuya Scramble Crossing to Sanrio Puroland out in Tama. We highlight what each area does best, store by store notes, and practical tips for planning a day around it. Sanrio goods turn up in convenience stores, arcades and general toy shops all over the city, so this is not an attempt to map every counter. We have picked these spots for their range and character focus, their proximity to major attractions and shopping areas, and how easy they are to reach.

Best For...

Biggest Cluster

Shibuya & Harajuku

Jump to Shibuya & Harajuku

Character Cafes

Harajuku

Jump to Harajuku

Full Day Out

Tama Center

Jump to Tama Center

Largest Stores

Ginza

Jump to Ginza

Shibuya & Harajuku

Biggest ClusterCharacter CafesMost to See

6 locations·Shibuya Station (Hachiko Exit) / Harajuku Station

Shibuya and Harajuku are the densest Sanrio cluster in the city and the best place to start. Within a short walk you can hit the compact Hello Kitty Japan store on the ground floor of MAGNET by Shibuya109 beside the Scramble Crossing, the Sanrio store a few floors up in Shibuya109, and then the Harajuku strip along Takeshita Street with a Sanrio store, the MR. MEN store, the official Sanrio Cafe and the multi floor Kiddy Land. If you only have time for one area, this is it.

Hello Kitty Japan Shibuya

(Hello Kitty Japan 渋谷店)

4.2(218) reviews

渋谷駅

Japan, 〒150-0041 Tokyo, Shibuya, Jinnan, 1-chōme−23−１０ MAGNET by SHIBUYA109

Compact storeBy the CrossingIn MAGNET

A compact Hello Kitty store on the ground floor of MAGNET by Shibuya109, beside the Scramble Crossing
Focused on seasonal and location-themed Hello Kitty products, with availability changing through the year
Small, but one of the most convenient Sanrio stops in central Tokyo

Sanrio SHIBUYA109

4.3(172) reviews

Shibuya

Japan, 〒150-0043 Tokyo, Shibuya, Dōgenzaka, 2-chōme−29−１ SHIBUYA109 6F

In Shibuya109Broad selectionCentral

Sanrio store on an upper floor of the Shibuya109 fashion building
A broad multi-character selection rather than a single line
Easy to fold into a wider Shibuya109 shopping loop

Sanrio Harajuku Store

(Sanrio 原宿店)

4.1(41) reviews

Harajuku

1-chōme-16-4 Jingūmae, Shibuya, Tokyo 150-0001, Japan

Takeshita StreetTwo floorsSanrio store

Two floor Sanrio store on Takeshita Street in the Takeshita-dori Square building
Broad selection across Hello Kitty, Kuromi, Cinnamoroll and more
In the middle of the busiest stretch of Harajuku

Sanrio Cafe Harajuku

3.2(41) reviews

Harajuku

1-chōme-16-4 Jingūmae, Shibuya, Tokyo 150-0001, Japan

Themed cafeCharacter menuBook ahead

The official Sanrio Cafe, a fully themed sit-down cafe in Harajuku
Character-shaped food and drinks plus cafe-exclusive merchandise
Reservations are recommended, especially on weekends

Reserve

Kiddy Land Harajuku

Jingūmae

Japan, 〒150-0001 Tokyo, Shibuya, Jingūmae, 6-chōme−1−９キデイランド原宿店

Iconic toy storeLarge Sanrio floorMulti-character

Iconic multi floor toy store on Omotesando with a large dedicated Sanrio section
Not a Sanrio store, but one of the best single stops for character goods
Also strong on other character brands if you are shopping widely