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Disclosure: TokyoCalling earns from qualifying purchases. Links on this page may be affiliate links, meaning we receive a small commission if you make a purchase.
Across five editions the fino Premium Touch Hair Mask has placed first twice and second three times. DHC Vitamin C and the Biore UV Aqua Rich Watery Essence have also made every edition, while Meiji Amino Collagen Premium is this week's only debut.
A weekly chart invites you to look at what is new. Five editions in, the more interesting question is what refuses to leave.
Three products have held a place near the top of every edition so far, and none of them is the showy kind. A hair mask, a vitamin supplement and a sunscreen, none of them expensive, all of them things you use up and buy again. Whatever moves around them, those three stay where they are.
Most products that reach this list have turned up once or twice and not come back, which makes a third or fourth appearance the unusual part rather than the top spot. This week brings one product arriving for the first time and another back after an edition away. Whether either sticks is next week's question.
Counted from posts published starting on October 23, 2025 to October 6, 2026
Rather than testing products ourselves, we count how often creators put them on camera. The 10 products below are ranked by how many different creators posted each one. A new edition is published each week. Each one is a fresh count over a rolling window of posts rather than a measure of a single week, and the dates above are the exact period counted.
Breadth is the signal, so a product many creators reach for outranks one carried by a single big video. A high placement means it kept showing up, not that it sells well or suits everyone. Where creators said why something caught their eye, we quote them and link the post.
Want to try something before Tokyo? Some products are available through the online retailers linked below. You can try one before your trip, see whether it suits you, and decide whether to look for or buy more of it in Japan. Availability and prices vary by retailer. Some links are affiliate links, which means we may earn a commission at no additional cost to you. Affiliate availability does not affect the ranking.
What creators said about it.
From the post above
this very very famous viral FINO hair mask
Ai | Japan Local!!🍎🇯🇵
@aii.japan
Mentioned at 0:10
🩷 Fino Hair Mask — $9.99
Reiwatakiya Toronto
@reiwatakiya_toronto
And I'm actually almost done with the viral Feno hair mask as well.
J ✨ NYC / UGC creator
@dainty.nugs
피노 한번 써보셔도 좋을 것 같아요.
에테르블랑
@ether_blanc
New jars of Fino mask from the Japanese brand Shiseido.
Translated from Russian: новые баночки маски Fino от японского бренда Shiseido.
FatiHana 🪭
@_fatihanaa_
Mentioned at 0:02
1. Fino hair mask for silky soft glowy hair. immediate results for damaged porosity hair.
JAPAN Travel Tips | 💓MiA
@japantravelbasics
Mentioned at 0:03
Japanese girls use this a few years ago... but not as much anymore
api_chan(あぴちゃん)
@api_chan_tokyo
Mentioned at 0:03
the famous Fino masks
Translated from Spanish: las famosas mascarillas de Fino
Alba Acedo 🧸
@albaa_acedo
Mentioned at 0:03
fino Premium Touch Rich Serum Hair Mask
Translated from Japanese: fino プレミアムタッチ濃厚美容液ヘアマスク
渋谷美容師/KAZUYA
@kzy_biyoushi
Mentioned at 0:04
This, this hair mask, if you haven't seen it, it literally makes your hair look like glass.
Kim Stone |Fashion & Lifestyle
@k.modemood
Mentioned at 0:12
And this Fino Premium Touch Hair Mask, look at this texture, it's so thick, creamy like pure butter. I take one scoop and it just melt in my hands. I apply it on my damp hair especially on my end leave it for just three to five minute. It deeply repairs my damaged color treated hair from inside no more straw.
urwa/UGC
@thecreatordiary1
Mentioned at 0:20
And of course, I got a refill for my Fino hair mask.
angel mharee ⟢
@angelmharee
Mentioned at 0:33
You've definitely seen the Fino mask.
Meg
@downpal
Mentioned at 0:37
There's also this hair mask. My friend used it and said it smells really good. Like, she said the scent didn't leave her hair.
Original: Bir tane de böyle bir saç maskesi var. Bunu arkadaşım kullanmış ve çok güzel koktuğunu söyledi. Yani saçından hani kokusun gitmediğini söyledi.
Ecesanli
@ecesnli
Mentioned at 0:40
I have these at home, but I haven't opened them yet, but I heard these are really good.
kass <3
@yourfavwasiann
Mentioned at 0:48
this mask is spectacular... it leaves your hair super soft, shiny, without frizz
Translated from Spanish: esta mascarilla está espectacular... te deja el pelo super suave, brillo, sin frizz
Dani Garza 🍓
@nutricion.danigarza
Mentioned at 1:50
Fino hair mask. I kept seeing it every time I was researching about like things to get.
Deniseeadore
@deniseeadoree
Mentioned at 4:11

What creators said about it. 29 posts from 26 creators, so some of them came back to it more than once.
From the post above
A classic choice: this Vitamin C supplement! You get a 60-day supply for only 323 yen—so cheap, right? I've been taking this forever. Since it's Vitamin C, it smooths out your skin texture and keeps it looking great. Aeo, this is also a must-buy.
Sakura&Maya【beautytalk🗣️💄】
@sakuramayabeautytalk
Mentioned at 0:09
DHC vitamin C supplements vitamins for the body, helping skin become bright, healthy, and even-toned.
Translated from Vietnamese: Viên uống DHC vitamin C bổ sung vitamin cho cơ thể,giúp da sáng khoẻ đều màu #dhc #dhcvietnam #vienuongdhc #dhcvitaminC #vitaminc
Hoa Lan nhỏo
@vngoclan1812
DHC zinc and vitamin C supplement pills.
Translated from Vietnamese: Viên uống bổ sung kẽm vitamin c DHC
xoaiiu unbox ✨
@unboxcungxoai
DHC's zinc and vitamin C combo
Translated from Vietnamese: Combo kẽm và vitamin C của nhà DHC
Bùi Tấn Hảo Store
@buitanhao
This is the Vitamin C supplement I drink everyday. DHC Vitamin C, a Japan supplement.
Original: Ito ang Vitamin C supplement na iniinom ko everyday. DHC Vitamin C na Japan supplement.
graciass069
@graciass069
This is Japan's long-renowned Vitamin C product.
Translated from Vietnamese: Đây là em Vitamin C có tiếng lâu đời của Nhật.
𝒞𝒽𝒶𝓃𝒽 𝓂𝒶̣̂𝓉 🩵🍯
@_chanh.mat.ong
It's a classic, but Vita C. This has a lot in it. It has 60 days' worth and it's super cheap. You can buy it for a little over 400 yen, so I've seriously been drinking it forever. Since it's Vita C, it evens out your skin and keeps it looking good, so I've seriously been drinking this one forever too.
Translated from Japanese: 定番だけど、ビタC。これめっちゃ入ってる。60日分も入ってて、めっちゃ安い。400円ちょっとで買えちゃうから、マジでずっと飲んでる。ビタCだから、その肌を整えてくれるし、肌をいい感じに保ってくれるので、マジでこれもずっと飲んでます。
Sakura&Maya【beautytalk🗣️💄】
@sakuramayabeautytalk
Each tablet provides 1000 mg of Vitamin C and 2 mg of Vitamin B2.
Translated from Vietnamese: Mỗi viên cung cấp 1000 mg Vitamin C và 2 mg Vitamin B2
Bùi Tấn Hảo Store
@buitanhao
អាជាមួយអានេះ ហើយវីតាមីន C នេះខ្ញុំមានពីរធូរ
ousa_skin2 chhukmeas
@ousa_skin2
DHC's Zinc and Vitamin C
Translated from Vietnamese: Kẽm và Vitamin C của nhà DHC
mun unbox
@mundayne688
Mentioned at 0:06
Then she got me these vitamin C pills
itscatrice
@itscatrice
Mentioned at 1:55
What creators said about it. 47 posts from 26 creators, so some of them came back to it more than once.
From the post above
Chapter Nine Pore Clear Serum
Translated from Japanese: チャプトナインポアクリアセラム
マユみ
@9een21
CHPT.9 Pore Clear Serum is here to fix those stubborn whiteheads & blackheads.
glowwithjessica_666
@glowwithjessica_666
I decided to test the CHPT.9 Pore Clear Serum for 35 days to see if it was actually a scam...
🪽Kyrieee
@kyriexx921
Japan's viral "Pore Dissolver" at MEGA Donki! 🏃♀️🇯🇵 I asked the staff to help me find the CHPT.9 Serum. Just massage it in 1 step before cleansing, and the AHA + BHA literally melts all the gunk away 🫠 My blackheads are completely gone and my skin is so smooth ✨ Skip the pore strips and buy this instead! 🏆🛒 (Search: CHPT.9) #SkincareSecrets #JapanTravel #JapaneseSkincare #PoreMinimizer #CHPT9
🪽Kyrieee
@kyriexx921
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
ミミレビュー
@bich2345rg2
Japan's viral "Pore Dissolver" is actually magic! 🤯🇯🇵 If you have huge pores, you absolutely NEED this. Everyone in Tokyo is crazy over the CHPT.9 Pore Clear Serum right now. You literally just massage it on areas with large pores and watch the gross pore gunk roll right out 🤮✨. It is super gentle, smells amazing, and I use it about 3 times a week to keep my nose clear 🌸🗓️ Blackheads? Completely GONE 💅
🪽Kyrieee
@kyriexx921
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
Gemmm
@newonejapan
Chpt.9 Pore Clear Serum
Translated from Japanese: Chpt.9 毛穴クリアセラム
マニアフィッシング
@yoyoshi29
Then my Japanese bestie put me onto the CHPT.9 Pore Clear Serum
gl0wwithrei
@gl0wwithrei
Do you know about this already? This is a cleansing oil specifically for pores.
Translated from Japanese: これもう知ってる?これ毛穴専用のクレンジングオイル
ゆき
@yuki_stockgohan25
If you have bumpy skin, you absolutely need to buy this. I always use this before washing my face. It rubs out so much gunk and dirt. Just wash your face normally afterwards, and you have baby-soft skin.
sophiediaryy17
@sophiediaryy17
Found this really trendy Japanese serum. Serum that makes you 10x prettier. it contains Salicylic Acid + AHA. Also 17 types of beauty ingredients. Remove blackheads and sebums effectively. Search up CHPT.9.
glowwithjessica_666
@glowwithjessica_666
I kept seeing CHPT.9 EVERYWHERE so obviously I had to bring one home
beautyshelf
@beautyshelf0
CHPT.9's 'Pore Clear Serum' 🫧 Formulated with double peeling ingredients, it cleanly cares for pore dirt and keratin plugs ✨
Translated from Japanese: CHPT.9の「ポアクリアセラム」🫧 Wピーリング成分配合で、毛穴の汚れや角栓をすっきりケア✨
TikTok商品の紹介垢
@lpinllqtxk6
The talked-about CHPT.9 Pore Clear Serum that addresses pore concerns.
Translated from Japanese: 毛穴悩みにアプローチする話題のCHPT.9ポアクリアセラム
Hika
@hika17510
Made him try CHPT.9, and the amount of gunk that came out was actually shocking 🫧 Now his skin feels so much smoother ✨ Should’ve bought him more than one bottle 😭🤍 #chpt9 #japaneseskincare
beautyshelf
@beautyshelf0
Tried CHPT.9 on his face before cleansing 🫧 His skin looked fine at first but the pore buildup surprised BOTH of us 👀 Now his skin feels so much smoother ✨ Boyfriend duties, I guess 🤍 #chpt9 #cloggedpores #jbeauty #sgfyp #porecleansing
evaaaaa0717
@evaaaaa0717
毛穴の黒ずみや角栓が気になる人にチェックしてほしい👀✨ CHPT.9(チャプトナイン)のポアクリアセラム🤍 オイルタイプで肌になじませやすく、毛穴に詰まった皮脂や角栓汚れをすっきりオフ🫧 17種類の美容成分配合で、汚れを落としながら肌のうるおいにも配慮できるのが嬉しいポイント♡ W洗顔不要なのもありがたい🥹💕 毛穴汚れが気になる人はぜひチェックしてみてね! #CHPT9 #チャプトナイン #ポアクリアセラム #毛穴ケア #角栓ケア
TikTok商品の紹介垢
@lpinllqtxk6
Japan's viral cleansing serum!
Mia
@mia291958
Grab it at Donki or Matsukiyo!
rosiedaylight
@rosiedaylight
I tried a cleansing product that supposedly removes pore dirt completely ✨ Try it, even if you think you're being fooled‼️ #PR #ChapterNine #PoreClearSerum #Beauty #Skincare
Translated from Japanese: 毛穴汚れがごっそり取れるっていうクレンジング使ってみた✨ 騙されたと思って試してみて‼️ #PR #チャプトナイン #ポアクリアセラム #美容 #スキンケア
えり
@eri_beautyyy_
Escaped from the serum struggle. I'll use this for the rest of my life 🥺 #skincare #serum #beauty #spots #chpt9
Translated from Japanese: 美容液難民から脱却。 もう一生コレ使う🥺 #スキンケア #美容液 #美容 #シミ #chpt9
とも姉
@tomonelabo
The super-trending CHPT.9!!
Translated from Japanese: 鬼バズしてるチャプトナイン!!
ゆなち。
@maritgymiw3
This J-beauty cleansing serum is viral in Japan RN!🇯🇵 Grab it at Donki or Matsukiyo!🇯🇵✈️🔥 #CHPT9 #cleansingserum #donquijotejapan #blackheads #makeupremover
Mia
@mia291958
I put the viral CHPT.9 Pore Clear Serum to the ultimate test.
🪽Kyrieee
@kyriexx921
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店#
ミミレビュー
@bich2345rg2
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
ミミレビュー
@bich2345rg2
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
ミミレビュー
@bich2345rg2
I discovered this viral CHPT.9 Pore Clear Serum at Matsumoto Kiyoshi
🪽Kyrieee
@kyriexx921
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
ミミレビュー
@bich2345rg2
CHPT.9 Pore Clear Serum
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム
相原萌絵
@moea444
CHPT.⁹ Chapter Nine Pore Clear Serum W Peeling Ingredient Cleansing Pores Pore Care Blackheads Blackhead Care 30ml Smart Cosmetics Official Store
Translated from Japanese: CHPT.⁹ チャプトナイン ポアクリアセラム Wピーリング成分 クレンジング 毛穴 毛穴ケア 角栓 角栓ケア 30ml スマートコスメ 公式店
ミミレビュー
@bich2345rg2
You've gotta try this cleansing serum!
Mio:)
@miofinds_s
The pore-specific cleanser that's trending on social media right now.
Translated from Japanese: 今SNSで話題の毛穴専用クレンジング
かの@美容正直レビュー
@kano_shoziki
This is a serum that thoroughly removes pore dirt.
Translated from Japanese: これ、毛穴汚れをすっきり落としてくれる美容液。
Tagy
@tagyw
The hugely trending CHPT.9 Cleansing.
Translated from Japanese: 大バズり中のCHPT9クレンジング
はっトク商店街
@oshi_commerce
This is the Chapter Nine Pore Clear Serum that's trending on social media.
Translated from Japanese: これ、SNSでも話題のチャプトナイン ポアクリアセラム
yuyu|推しモノ紹介
@yuyu_oshimono
CHPT.9 Pore Clear Serum
Translated from Japanese: チャプトナイン ポアクリアセラム
まい|暮らしと美容のメモ
@t.maimai1
I found this cleansing serum and decided to give it a try.
Mio:)
@miofinds_s
I found this cleansing serum and decided to give it a try.
Hana🌷
@withhana29
I found a Pore Clear Serum that cleanses pore dirt.
Translated from Japanese: 毛穴汚れを洗浄するポアクリアセラムを見つけたの。
Tagy
@tagyw
So, this is what I tried using there. CHPT.9's Pore Clear Serum.
Translated from Japanese: そこで使ってみたんがこれ。チャプトナインのポアクリアセラム。
価格破壊ちゃん🉐
@kakakufakaichan
I finally got my hands on the chapter nine pore serum.
sophiediaryy17
@sophiediaryy17
Today only, Chapter Nine. Your skin will be like a boiled egg. Coupon here.
Translated from Japanese: 本日限定チャプトナイン。お肌がゆで卵に。クーポンここやで。
価格破壊ちゃん🉐
@kakakufakaichan
Mentioned at 0:01
CHPT.9's Pore Clear Serum!
Translated from Japanese: チャプトナインのポアクリアセラム!
つき🌙美容ナース
@runarun000
Mentioned at 0:03
CHPT9's serum cares for pore dirt and roughness with W peeling ingredients.
Translated from Japanese: CHPT9の美容液はWピーリング成分で毛穴汚れとザラつきをケア。
きらりショップ
@kirarishop2
Mentioned at 0:03
CHPT9's Pore Clear Serum is...
Translated from Japanese: CHPT9のポアクリアセラムは
優香 🤍
@pati38942
Mentioned at 0:03
A Japanese friend told me I had to try this!
Mia
@mia291958
Mentioned at 0:04
CHPT.9 Pore Clear Serum
Translated from Japanese: CHPT.9 ポアクリアセラム
あーる|40代ママこれ気になる👀✨️
@r_kurashi
Mentioned at 0:06
It's a pre-cleansing serum that melts away your blackheads!
glowwithjessica_666
@glowwithjessica_666
Mentioned at 0:06
Get your CHPT.9 at Don Quijote Japan
taylorrr
@taylorrrglowdiary
Mentioned at 0:12
CHPT.9 Pore Clear Serum
Translated from Japanese: CHPT.9 ポアクリアセラム
価格破壊ちゃん🉐
@kakakufakaichan
Mentioned at 0:14
So, this is what I tried using there. CHPT.9's Pore Clear Serum.
Translated from Japanese: そこで使ってみたのがこれ。チャプトナインのポアクリアセラム。
価格破壊ちゃん🉐
@kakakufakaichan
Mentioned at 0:16
What creators said about it.
From the post above
I use the Biore one for probably over a decade now on my body
Alessa.miki
@alessa.miki
Mentioned at 0:29
Biore UV Aqua Rich watery, zero white cast
Samantha
@obsidian.pact
Mentioned at 0:05
For number two, sunscreens, because, honey, what's up with the prices? Here there's a variety for all skin types and needs starting from 50 pesos.
Translated from Spanish: Como número dos, los protectores solares, porque bebecita, ¿qué onda con los precios? Aquí hay una variedad para todo tipo de pieles y necesidades desde 50 pesos.
Yumi🧸🌸🪭🥢
@yumibebe_creator
Mentioned at 0:22
I've been using this sunscreen for probably like 7 years now.
Jackieの日記🦋
@jackienonikki
Mentioned at 0:23
She also got me this specific sunscreen. I've heard this sunscreen is really, really good and it doesn't leave a white cast.
itscatrice
@itscatrice
Mentioned at 1:41
This SPF literally bottle spray. I love this, okay? I don't know if you're like me, but I hate the feeling of cream sometimes.
Kim Stone |Fashion & Lifestyle
@k.modemood
Mentioned at 2:06
It's called Biore UV, it's the Aqua Rich one. ... and it's SPF 50.
Mrs.yasminaa
@mrs.yasminaa
Mentioned at 3:32
SPF. I'll check if it has any fragrance in it 'cause I forgot to do that. But SPF.
Deniseeadore
@deniseeadoree
Mentioned at 4:06

What creators said about it.
From the post above
this eyeliner is the best
Alessa.miki
@alessa.miki
Super long-lasting, smudge-proof eyeliner, 170k.
Translated from Vietnamese: Kẻ mắt siêu lì, chống trôi 170k.
Cái tiệm Nhật Bản
@caitiemnb_nb
Mentioned at 0:12
Also got more of the Canmake liners. These liners are so good. The tip is super fine and it's very waterproof. I got quite a few colours but I'm also gifting some of these.
diana
@lifeofdiana
Mentioned at 0:25
Canmake Creamy Touch Liner.
Translated from Japanese: キャンメイクのクリーミータッチライナー。
Aika【世界一周中】
@mikeandaika
Mentioned at 1:57

What creators said about it. 13 posts from 11 creators, so some of them came back to it more than once.
I regret buying this viral Japanese shampoo and conditioner... because it made my hair SO soft and shiny but my wallet is crying e It's honestly the best shampoo I've ever tried for dry, frizzy hair.
Allthingsglamwithnikita
@nikita.jhunjhunwa5
First up is this one. I highly recommend it for anyone dealing with dryness or frizz! It gives your hair a super moisturized finish. It locks in moisture, so your hair ends up looking super shiny!
Japantaaalk👭🇯🇵
@japantaaalk
I often go to the beach or sauna, so my hair gets really dry, but this makes it super moist, so it really suits my hair.
Translated from Japanese: 私よく海とかサウナ行くからさ、髪の毛の乾燥マジでやばいんだけど、これめっちゃしっとりするから、私の髪にめっちゃ合うんだよね。
J-Girls Talk☕️日本の女子会
@japanese_girls_talk
Mentioned at 0:08
For me, maybe shampoo. Me too, shampoo.
Translated from Japanese: 私 は シャンプー か な 。 私 も シャンプー 。
J-Girls Talk☕️日本の女子会
@japanese_girls_talk
Mentioned at 0:10
The Deep Moist one helps lock in moisture, so your hair feels super hydrated and shiny!!
Japantaaalk👭🇯🇵
@japantaaalk
Mentioned at 0:11
The Deep Moist line deeply hydrates and smooths out unruly hair.
Kiyoko Beauty
@kiyoko.beauty
Mentioned at 0:13
First, we have this shampoo. It's like a honey-based one. I'm going to try it for the first time.
Original: İlk olarak böyle bir tane şampuanımız var. Yani böyle bir ballı bir şey. İlk defa deneyeceğim.
Ecesanli
@ecesnli
Mentioned at 0:17
the famous Honey shampoos
Translated from Spanish: los famosos champús de Honey
Alba Acedo 🧸
@albaa_acedo
Mentioned at 0:42
She got me some shampoo and conditioner.
itscatrice
@itscatrice
Mentioned at 2:25
What creators said about it.
From the post above
② Cheek → CEZANNE Natural Cheek N. Easy to create a natural flush, and a wide variety of colors. Also great for first-time blush users.
Translated from Japanese: ② チーク → CEZANNE ナチュラル チークN 自然な血色感を作りやすく、カラーも豊富。初めてのチークにも◎
リヒト 大学デビュー失敗
@licht._.2626
I'm gonna get this anti blush. And this one too.
claire_bridgett
@claire_bridgett
Mentioned at 0:01
This has good value for money and great color payoff, but there were quite a few comments saying the color doesn't last long and disappears before you know it. Also, there were many comments saying the included brush is hard to use.
Translated from Japanese: これコスパいいし発色はめっちゃいいんだけど、色持ちが良くなくて気づいたら消えてるっていうコメントが結構あった。あとこの付属のブラシが使いづらいっていうコメントも結構あった。
コスメ語りたい倶楽部
@cosme_katari.club
Mentioned at 0:19
the color payoff is gorgeous... it has fine shimmer and glitters in it... it's only around 500 yen!
Hana&Momo🇯🇵
@hanamomo_beautytalk
Mentioned at 0:26
What creators said about it.
From the post above
It came with the viral comb.
lexchangelives
@lexchangelives
this comb was super good
Translated from Spanish: este peine era super bueno
Arix37_smiley
@arix37_smiley
Mentioned at 0:01
The ReFa brand. I mean, they have blow dryers, hair brushes, detanglers. Also noticed since I've been using this that my hair isn't falling out as much.
Kim Stone |Fashion & Lifestyle
@k.modemood
Mentioned at 0:47
and which one are actually worth the money
grace chin
@itsgracechin
Mentioned at 1:43
What creators said about it.
What creators said about it.
From the post above
This is the one I'm currently using, Meiji Amino Collagen Premium.
Mickael Shimizu
@mikasan__
Mentioned at 1:45
Then I saw this Meiji Amino Collagen Premium.
Translated from Tagalog: Then nakita ko 'tong Meiji Amino Collagen Premium.
Your local Tokyo girl
@yourlocaltokyogirl
Meiji Amino Collagen, an easily absorbed soluble amino collagen with glucosamine for beautiful skin and healthy joints.
JAPANESBEAUTY | online store | vitamins & cosmetics from japan
@japanesbeautystore
Mentioned at 0:04
| Product | Creators | Posts | Audience | ¥ |
|---|---|---|---|---|
| fino Premium Touch Hair Mask | 27 | 27 | Mostly visitors | ¥1,169 |
| DHC Vitamin C | 26 | 29 | Visitors and locals | ¥685 |
| CHPT.9 Pore Clear Serum | 26 | 47 | Mostly locals | ¥2,970 |
| Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | 16 | 16 | Mostly visitors | ¥1,064 |
| CANMAKE Creamy Touch Liner | 12 | 12 | Mostly locals | ¥715 |
| &honey Deep Moist Shampoo 1.0 | 11 | 13 | Mostly visitors | ¥2,485 |
| CEZANNE Natural Cheek N | 6 | 6 | Visitors and locals | ¥396 |
| Refa Heart Brush | 6 | 6 | Mostly visitors | ¥2,970 |
| Choco Pie | 5 | 5 | Mostly visitors | ¥1,360 |
| Meiji Amino Collagen Premium | 4 | 4 | Visitors and locals | ¥2,394 |
The full list behind the count. Every row links to the original post.
| Creator | Products mentioned | Posted | |
|---|---|---|---|
| @japantaaalk | &honey Deep Moist Shampoo 1.0 | Aug 4 | open |
| @itsgracechin | &honey Deep Moist Shampoo 1.0 | Aug 8 | open |
| @kiyoko.beauty | &honey Deep Moist Shampoo 1.0 | Sep 4 | open |
| @nikita.jhunjhunwa5 | &honey Deep Moist Shampoo 1.0 | Sep 9 | open |
| @soysophialuna | &honey Deep Moist Shampoo 1.0 | Sep 11 | open |
| @andhoney_us | &honey Deep Moist Shampoo 1.0 | Sep 11 | open |
| @japanese_girls_talk | &honey Deep Moist Shampoo 1.0 | Sep 18 | open |
| @japantaaalk | &honey Deep Moist Shampoo 1.0 | Sep 19 | open |
| @japanese_girls_talk | &honey Deep Moist Shampoo 1.0 | Sep 22 | open |
| @mina_jbeauty1 | &honey Deep Moist Shampoo 1.0 | Sep 26 | open |
| @osakaebisu | &honey Deep Moist Shampoo 1.0 | Sep 28 | open |
| @jackienonikki | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Jul 17 | open |
| @daintylittleunicorn | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Jul 25 | open |
| @positivelycourts | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Jul 26 | open |
| @ru_ku1226 | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Aug 8 | open |
| @alessa.miki | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Aug 9 | open |
| @luna.andromeda.jp | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Aug 10 | open |
| @smasprojp | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Aug 25 | open |
| @obsidian.pact | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Aug 26 | open |
| @mrs.yasminaa | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Sep 2 | open |
| @osakaebisu | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Sep 4 | open |
| @japantravelinsider | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Sep 12 | open |
| @yumibebe_creator | Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Oct 5 | open |
| @rei.tyo | CANMAKE Creamy Touch Liner | Oct 23 | open |
| @sharmainesnacks | CANMAKE Creamy Touch Liner | Dec 5 | open |
| @itsjasrose | CANMAKE Creamy Touch Liner | Aug 3 | open |
| @nanaa.ugc3 | CANMAKE Creamy Touch Liner | Aug 6 | open |
| @alessa.miki | CANMAKE Creamy Touch Liner | Aug 7 | open |
| @lifeofdiana | CANMAKE Creamy Touch Liner | Aug 17 | open |
| @kaede_beauty1 | CANMAKE Creamy Touch Liner | Aug 19 | open |
| @mikeandaika | CANMAKE Creamy Touch Liner | Aug 20 | open |
| @riiinodesu | CANMAKE Creamy Touch Liner | Aug 22 | open |
| @jaeontio | CANMAKE Creamy Touch Liner | Sep 1 | open |
| @caitiemnb_nb | CANMAKE Creamy Touch Liner | Sep 23 | open |
| @tokidokiluvrr7 | CANMAKE Creamy Touch Liner | Sep 24 | open |
| @kowaicandy | CANMAKE Creamy Touch Liner | Sep 27 | open |
| @_yum717_ | CANMAKE Creamy Touch Liner | Oct 3 | open |
| @purunami | CEZANNE Natural Cheek N | Aug 2 | open |
| @hanamomo_beautytalk | CEZANNE Natural Cheek N | Aug 28 | open |
| @cosme_katari.club | CEZANNE Natural Cheek N | Sep 11 | open |
| @licht._.2626 | CEZANNE Natural Cheek N | Sep 13 | open |
| @embeconett | CEZANNE Natural Cheek N | Sep 17 | open |
| @claire_bridgett | CEZANNE Natural Cheek N | Oct 1 | open |
| @mariusvelena | Choco Pie | Jul 31 | open |
| @japanfoodtier | Choco Pie | Aug 30 | open |
| @aii.japan | Choco Pie | Sep 2 | open |
| @alikasjourney | Choco Pie | Sep 7 | open |
| @quocwhitehi4sql | Choco Pie | Sep 29 | open |
| @rosiedaylight | CHPT.9 Pore Clear Serum | Jul 15 | open |
| @kiki.maro0 | CHPT.9 Pore Clear Serum | Jul 20 | open |
| @mia291958 | CHPT.9 Pore Clear Serum | Jul 28 | open |
| @rosiedaylight | CHPT.9 Pore Clear Serum | Aug 6 | open |
| @may.akuro | CHPT.9 Pore Clear Serum | Aug 6 | open |
| @mia291958 | CHPT.9 Pore Clear Serum | Aug 7 | open |
| @eri_beautyyy_ | CHPT.9 Pore Clear Serum | Sep 6 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Sep 6 | open |
| @mia291958 | CHPT.9 Pore Clear Serum | Sep 6 | open |
| @kano_shoziki | CHPT.9 Pore Clear Serum | Sep 7 | open |
| @kirarishop2 | CHPT.9 Pore Clear Serum | Sep 11 | open |
| @gl0wwithrei | CHPT.9 Pore Clear Serum | Sep 11 | open |
| @kyriexx921 | CHPT.9 Pore Clear Serum | Sep 12 | open |
| @glowwithjessica_666 | CHPT.9 Pore Clear Serum | Sep 13 | open |
| @glowwithjessica_666 | CHPT.9 Pore Clear Serum | Sep 15 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 15 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Sep 15 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 15 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 16 | open |
| @kyriexx921 | CHPT.9 Pore Clear Serum | Sep 16 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 16 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 17 | open |
| @sammy.tt7 | CHPT.9 Pore Clear Serum | Sep 17 | open |
| @bich2345rg2 | CHPT.9 Pore Clear Serum | Sep 17 | open |
| @beautyshelf0 | CHPT.9 Pore Clear Serum | Sep 19 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Sep 20 | open |
| @withhana29 | CHPT.9 Pore Clear Serum | Sep 20 | open |
| @r_kurashi | CHPT.9 Pore Clear Serum | Sep 21 | open |
| @tagyw | CHPT.9 Pore Clear Serum | Sep 21 | open |
| @kyriexx921 | CHPT.9 Pore Clear Serum | Sep 21 | open |
| @pati38942 | CHPT.9 Pore Clear Serum | Sep 21 | open |
| @taylorrrglowdiary | CHPT.9 Pore Clear Serum | Sep 21 | open |
| @glowwithjessica_666 | CHPT.9 Pore Clear Serum | Sep 22 | open |
| @gl0wwithrei | CHPT.9 Pore Clear Serum | Sep 22 | open |
| @kyriexx921 | CHPT.9 Pore Clear Serum | Sep 23 | open |
| @newonejapan | CHPT.9 Pore Clear Serum | Sep 24 | open |
| @kyriexx921 | CHPT.9 Pore Clear Serum | Sep 25 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Sep 27 | open |
| @tagyw | CHPT.9 Pore Clear Serum | Sep 27 | open |
| @yuyu_oshimono | CHPT.9 Pore Clear Serum | Sep 28 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Sep 29 | open |
| @kakakufakaichan | CHPT.9 Pore Clear Serum | Sep 29 | open |
| @9een21 | CHPT.9 Pore Clear Serum | Sep 29 | open |
| @yoyoshi29 | CHPT.9 Pore Clear Serum | Sep 30 | open |
| @kakakufakaichan | CHPT.9 Pore Clear Serum | Sep 30 | open |
| @t.maimai1 | CHPT.9 Pore Clear Serum | Sep 30 | open |
| @glowwithjessica_666 | CHPT.9 Pore Clear Serum | Sep 30 | open |
| @mia291958 | CHPT.9 Pore Clear Serum | Oct 1 | open |
| @miofinds_s | CHPT.9 Pore Clear Serum | Oct 2 | open |
| @beautyshelf0 | CHPT.9 Pore Clear Serum | Oct 2 | open |
| @sophiediaryy17 | CHPT.9 Pore Clear Serum | Oct 3 | open |
| @yuki_stockgohan25 | CHPT.9 Pore Clear Serum | Oct 3 | open |
| @gl0wwithrei | CHPT.9 Pore Clear Serum | Oct 3 | open |
| @sophiediaryy17 | CHPT.9 Pore Clear Serum | Oct 4 | open |
| @beautyshelf0 | CHPT.9 Pore Clear Serum | Oct 4 | open |
| @kakakufakaichan | CHPT.9 Pore Clear Serum | Oct 4 | open |
| @oshi_commerce | CHPT.9 Pore Clear Serum | Oct 5 | open |
| @lpinllqtxk6 | CHPT.9 Pore Clear Serum | Oct 5 | open |
| @hika17510 | CHPT.9 Pore Clear Serum | Oct 5 | open |
| @runarun000 | CHPT.9 Pore Clear Serum | Oct 6 | open |
| @moea444 | CHPT.9 Pore Clear Serum | Oct 6 | open |
| @beautyshelf0 | CHPT.9 Pore Clear Serum | Oct 6 | open |
| @tomonelabo | CHPT.9 Pore Clear Serum | Oct 7 | open |
| @maritgymiw3 | CHPT.9 Pore Clear Serum | Oct 8 | open |
| @kakakufakaichan | CHPT.9 Pore Clear Serum | Oct 11 | open |
| @evaaaaa0717 | CHPT.9 Pore Clear Serum | Oct 12 | open |
| @lpinllqtxk6 | CHPT.9 Pore Clear Serum | Oct 15 | open |
| @imochi.vn | DHC Vitamin C | Jul 23 | open |
| @graciass069 | DHC Vitamin C | Jul 29 | open |
| @mei_riviu1105 | DHC Vitamin C | Jul 30 | open |
| @onmise_glow | DHC Vitamin C | Aug 6 | open |
| @beautydiaryaus | DHC Vitamin C | Aug 10 | open |
| @sakuramayabeautytalk | DHC Vitamin C | Aug 11 | open |
| @jenefer789 | DHC Vitamin C | Aug 15 | open |
| @yukicrsss | DHC Vitamin C | Aug 18 | open |
| @tuna_maguro03 | DHC Vitamin C | Aug 18 | open |
| @sakuramayabeautytalk | DHC Vitamin C | Aug 24 | open |
| @sakuramayabeautytalk | DHC Vitamin C | Aug 24 | open |
| @ousa_skin2 | DHC Vitamin C | Aug 25 | open |
| @tthaoriviu | DHC Vitamin C | Aug 25 | open |
| @cinah_02 | DHC Vitamin C | Aug 26 | open |
| @duybae_ | DHC Vitamin C | Aug 29 | open |
| @mainichijapan4 | DHC Vitamin C | Aug 30 | open |
| @eiyo.otaku | DHC Vitamin C | Sep 5 | open |
| @unboxcungxoai | DHC Vitamin C | Sep 7 | open |
| @itscatrice | DHC Vitamin C, Biore UV Aqua Rich Watery Essence SPF50+ PA++++, &honey Deep Moist Shampoo 1.0 | Sep 7 | open |
| @mundayne688 | DHC Vitamin C | Sep 11 | open |
| @_chanh.mat.ong | DHC Vitamin C | Sep 11 | open |
| @.kizuna.japan | DHC Vitamin C | Sep 15 | open |
| @binglingtey | DHC Vitamin C | Sep 15 | open |
| @seoyeonkim544 | DHC Vitamin C | Sep 21 | open |
| @michimichgarcia | DHC Vitamin C | Sep 21 | open |
| @meixjnk | DHC Vitamin C | Sep 22 | open |
| @buitanhao | DHC Vitamin C | Sep 28 | open |
| @vngoclan1812 | DHC Vitamin C | Sep 28 | open |
| @buitanhao | DHC Vitamin C | Oct 3 | open |
| @api_chan_tokyo | fino Premium Touch Hair Mask | Jun 29 | open |
| @lifewithbane_ | fino Premium Touch Hair Mask, Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Jul 18 | open |
| @noah.jenkins552 | fino Premium Touch Hair Mask | Jul 24 | open |
| @albaa_acedo | fino Premium Touch Hair Mask, &honey Deep Moist Shampoo 1.0 | Jul 27 | open |
| @nutricion.danigarza | fino Premium Touch Hair Mask | Jul 28 | open |
| @momo_jpselect | fino Premium Touch Hair Mask | Aug 2 | open |
| @yourfavwasiann | fino Premium Touch Hair Mask | Aug 7 | open |
| @vinstarring | fino Premium Touch Hair Mask | Aug 16 | open |
| @yaliguzm | fino Premium Touch Hair Mask | Aug 20 | open |
| @madisonmetague | fino Premium Touch Hair Mask | Aug 22 | open |
| @arix37_smiley | fino Premium Touch Hair Mask, Refa Heart Brush | Aug 27 | open |
| @mellopawws | fino Premium Touch Hair Mask, Refa Heart Brush | Aug 28 | open |
| @carlagolu | fino Premium Touch Hair Mask | Aug 30 | open |
| @japantravelbasics | fino Premium Touch Hair Mask | Aug 31 | open |
| @liliolive04 | fino Premium Touch Hair Mask | Sep 4 | open |
| @thecreatordiary1 | fino Premium Touch Hair Mask | Sep 4 | open |
| @aii.japan | fino Premium Touch Hair Mask | Sep 7 | open |
| @jjustinchung | fino Premium Touch Hair Mask | Sep 9 | open |
| @downpal | fino Premium Touch Hair Mask | Sep 10 | open |
| @reiwatakiya.qw | fino Premium Touch Hair Mask | Sep 12 | open |
| @angelmharee | fino Premium Touch Hair Mask | Sep 13 | open |
| @reiwatakiya_toronto | fino Premium Touch Hair Mask | Sep 14 | open |
| @day.ly.vegas | fino Premium Touch Hair Mask | Sep 17 | open |
| @kzy_biyoushi | fino Premium Touch Hair Mask | Sep 18 | open |
| @ecesnli | fino Premium Touch Hair Mask, &honey Deep Moist Shampoo 1.0 | Sep 22 | open |
| @ether_blanc | fino Premium Touch Hair Mask | Sep 23 | open |
| @vaibhavipatel9495 | fino Premium Touch Hair Mask, Biore UV Aqua Rich Watery Essence SPF50+ PA++++, &honey Deep Moist Shampoo 1.0 | Sep 23 | open |
| @k.modemood | fino Premium Touch Hair Mask, Biore UV Aqua Rich Watery Essence SPF50+ PA++++, Refa Heart Brush | Oct 1 | open |
| @deniseeadoree | fino Premium Touch Hair Mask, Biore UV Aqua Rich Watery Essence SPF50+ PA++++ | Oct 2 | open |
| @catwaiidoll | fino Premium Touch Hair Mask | Oct 7 | open |
| @dainty.nugs | fino Premium Touch Hair Mask | Oct 8 | open |
| @_fatihanaa_ | fino Premium Touch Hair Mask | Oct 9 | open |
| @japantaaalk | fino Premium Touch Hair Mask | Oct 10 | open |
| @mirin_life | Meiji Amino Collagen Premium | Sep 5 | open |
| @yourlocaltokyogirl | Meiji Amino Collagen Premium | Sep 29 | open |
| @mikasan__ | Meiji Amino Collagen Premium | Sep 29 | open |
| @japanesbeautystore | Meiji Amino Collagen Premium | Oct 6 | open |
| @lexchangelives | Refa Heart Brush | Jul 24 | open |
| @lacedmiffy | Refa Heart Brush | Aug 31 | open |
| @maco_cosme | Refa Heart Brush | Sep 1 | open |
| @shakkrod | Refa Heart Brush | Sep 9 | open |
| @subcul_zirai | Refa Heart Brush | Sep 19 | open |
| @itsgracechin | Refa Heart Brush | Oct 14 | open |

The CHPT.9 Pore Clear Serum ranks first for the second time in six editions. The fino Premium Touch Hair Mask and DHC Vitamin C have appeared in every edition, while KitKat Matcha makes its debut.

Fino's Premium Touch hair mask drew more independent creators than any other item we track, with &honey close behind. Each entry is ranked by how many creators filmed it, and the method note on this page states the exact period counted. Three brands with strong brand level signal are absent, and the note below explains each one.

CHPT.9's Pore Clear Serum drew more independent creators than any other item we hold, with Fino's Premium Touch hair mask and DHC's vitamin C just behind. Seven of the ten are beauty or health products; the rest are snacks and character goods. Each entry is ranked by how many separate creators filmed it, not by sales and not by what we can link to.
We track what locals and critics actually rate, then send the guides worth planning a trip around. No spam, unsubscribe anytime.




